West Park
Partner Expert transformed the "Fisherman's House" project into a luxury "West Park" project through rebranding, new marketing strategies and price adjustments, which attracted affluent customers and raised the value of the development by 12%. Project - West Park West Park Partner Expert played a key role in the transformation of the West Park project. The result of our consultation, which was the foundation for the rebranding and alignment of the offering with market requirements, was a detailed analysis of the existing condition and a strategy for change. This included market analysis, development of a new price list and sales strategies. These activities significantly accelerated the commercialization process of the project. As a result, West Park became an attractive investment project, attracting affluent customers. The problem The name "Fisherman's House," originally used for the investment project, proved unattractive to potential affluent buyers. Although both the architectural concept and the location were very good, the unfortunate name made the whole project lose its appeal. In addition, the uniform price per square meter on each floor did not reflect the real value of the different locations and suggested that the project was not well thought out. Solution The management team rebranded the project, changing the name to "West Park" and adjusting the marketing strategy, emphasizing luxury and exclusivity. A new individualized price list for each unit was also proposed, taking into account its attractiveness and location in the building. Attractions such as a children's playground and a rooftop sauna overlooking the sea and harbor were also added to enhance the appeal of the development. Results The result of the activities carried out is higher sales of units, increased interest among potential customers, and positive feedback about the project. The name change and the introduction of an individualized price list, tailored to the location and attractiveness of the apartments, have significantly increased the value of the investment. The complete change of the price list, i.e. pricing each unit separately, raised the total value of the investment by 12%. Partner Expert provided the following services for the investor: Consulting on marketing strategies. Conducting rebranding of the investment. Market analysis and pricing of the units. Comprehensive finishing and furnishing of apartments. Management of marketing and sales of apartments. Operating and managing the sales office and customer relations. Conclusion Successful management of investment projects requires flexibility in decision-making and adaptation of strategies to market expectations. Personalizing the offer and focusing on the details that increase the value of the property can significantly affect the commercial success of the project. Project links Learn how our projects work and check out the links!
Art Boulevard
Partner Expert increased the attractiveness of the development by rebranding it as "Art Boulevard" and adding artistic elements, which accelerated sales and increased profits. Project - Art Boulevard Art Boulevard is an apartment development with a unique location in the harbor, right next to the beach. The initial concept and marketing strategy did not bring the expected sales results. Working with Partner Expert allowed the project to be refined and achieve market success. The problem Although the apartment building had an attractive location and architecture, it did not meet investors' expectations in terms of sales volume and pace. The original naming, branding and marketing strategy did not match the real value of the property, which lowered its perceived value in the eyes of potential customers. Solution After consulting with Partner Expert, a number of measures were taken to improve the investment's appeal: Rebranding: Replaced the original name "Wind and View" with the more exclusive and attractive name "Art Boulevard." Artistic Elements: Unique artistic elements such as sculptures and painted pictures from local artists were introduced, giving the development a unique character. Thoughtful Interiors: In collaboration with an architect, modifications were proposed for common spaces such as the mini lobby and reception area. In addition, concepts were created for interior finishes in two different standards that would harmonize with the project's new visual identity. New Marketing Strategy: A new marketing strategy was developed to better reflect the value and uniqueness of the development, taking into account its new name and concept. The Partner Expert process provided the following services to the developer as part of the "Art Boulevard" project: Consultation: Consulting on improving the investment strategy and identifying issues related to the initial approach to the project. Rebranding: Proposing new naming and branding concepts to enhance the attractiveness of the investment. Introducing Artistic Elements: Advising on enhancing the investment with unique artistic elements, such as sculptures or paintings from local artists. Support in Interior Design: Collaborating with architects to remodel the common spaces and develop concepts for interior finishes in two standards. Development of Marketing Strategy: Creating an effective new marketing strategy that reflects the value and uniqueness of the development, including its new name and concept. Conclusion From the material presented, Partner Expert played a key role in the transformation of the "Art Boulevard" investment, offering comprehensive support in branding, design and marketing strategy. Project links Get to know how our projects work and check out the links!
Mlynska 10
Partner Expert created the Młyńska 10 investment in Kolobrzeg, which in a short period of time attracted many investors and achieved 100% of apartment sales ahead of schedule. Project - Młyńska 10 Młyńska 10 Młyńska 10 is an investment that contributes to the revitalization of a neglected, but full of potential area of the city. This modern development is located just 500 meters from the bustling center of Kolobrzeg, which makes it attractive to both residents and investors. The problem The Mill 10 development in Kolobrzeg was located in a place that naturally suggested the need to create housing for the local community. However, the developer's financial aspirations exceeded the financial capabilities of potential local buyers. Therefore, we faced a challenge: how and for whom to prepare an offer, based on available resources, to meet the developer's financial expectations. https://www.youtube.com/watch?v=7kXg0TYXmzIhttps://www.youtube.com/watch?v=7kXg0TYXmzI Solution Linking to hotel services and the developer's experience: Partner Expert proposed linking the future development with hotel services, using the experience of a developer who runs a hotel just 40 meters away from the planned development. The idea was based on the synergy between hotel operations and apartment sales. Small apartment strategy and layout optimization: The company developed a strategy focusing on building mainly small, two-room apartments. At the same time, the layouts of all apartments were carefully analyzed and adjusted to make them as attractive as possible to potential buyers. The layouts of the units were designed to be conducive to both short-term and long-term rentals. Attracting customers from Poland and abroad: Partner Expert focused on attracting customers from both Poland and abroad who were looking for investments that generate passive rental income. The goal was to attract investors interested in purchasing vacation apartments, which at the same time was expected to increase potential profits. High quality building design: Great emphasis was placed on the high quality of the building's design, which was expected to increase the value of the investment and generate more interest from potential customers. Results Investment value increased: Thanks to changes in the concept, finishing and furnishing of the apartments, it was possible to create one of the prettiest buildings in Kolobrzeg, which translates into increased value of the apartments. Satisfaction of tourists: The finishing and furnishing of the apartments have met with the approval of tourists, resulting in high ratings on booking portals. Full sales: All apartments were sold, generating a satisfactory profit for the developer. The facility currently Partner Expert provided the following services for the developer: Consulting in changing the concept of the investment. Analyzing the market and refining the square footage of the units. Designing the exclusive appearance of the building. Finishing and furnishing the apartments. Marketing and sales of apartments. Management of the sales office and customer service. Conclusions The Mill 10 project was an example of a successful investment that required a creative approach to the difficult challenges of location and investor expectations. Matching the square footage, the exclusive look of the building and the commitment to finishing the apartments yielded satisfactory results. Visualizations Project links Get to know how our projects work and check out the links!