Irmina Wolniewicz

Managing director


A specialist with rich experience in the hotel industry. She worked both in Poland and abroad. Irmina has been engaged in the hotel industry for 15 years. She has been managing, among others, SPA and catering businesses.


She has gained her experience in top hotels such as SPA Sheraton cooperating with the SPA Manager. In Zdrojowa Hotels she had a function of the SPA Manager, which allowed her to handle complex management and implement her own concepts and ideas in order to develop the service quality and profits.

In the ALFAPARF GROUP conference centre, she had a chance to take part in various courses, and then lead the courses and work as a sales representative.

She is a co-founder of the “Beach Box” brand, one of the most popular beach bars in Poland.

She is a graduate of management studies in Poznań. She maintains and develops her skills, as well as transfers her passion for the job onto other managers and employees.

Irmina is also preparing new SPA investments at every stage - from the very concept, through the opening, to the management of the whole project.


She loves nature and spending time actively with her sons. She is passionate about photography and sport (pole dance). In the summer she loves cycling and in winter - snowboarding. Her dream is to travel around the world.


“It’s good, but think what can you do to make it even better?” 

– Irmina Wolniewicz